Today the hip hop fashion is worn by a significant percentage of young people around the world. Many hip hop artists and executives have started their own fashion line of clothing and fashion labels including Russell Simmons. Phat farm clothing is an urban fashion line created and designed by Russell Simmons, the founder of Def Jam in 1992. This brand is fairly expensive and is a high profile label which is targeted towards young men. Phat farm clothing is worn for making a fashion statement instead of sport. It uses a broken flag as the logo which is visible on every clothing article except footwear is touted as a symbol of the state of separation the world is in right now. Moreover phat farm clothing is not just a clothing company but is a vision behind the hip hop movement started by the designer. This brand of fashion line has developed into a symbol of contemporary American culture which is a mixture of the hip hop culture of the streets and the preppy culture of the Ivy League.
The phat farm clothing brand really took off when the hip hop clothing fans started seeing all the top hip hop and rap artists wearing their brand. It reveals the popularity of the brand as not only the common men but many other hip hop artists are attracted towards it. It offers some of the hottest new clothes on the street similar to that of blackwall street clothing and has now grown from the niche, to a mainstream phenomenon, more pervasive, powerful, and relevant than any other brand. The baby phat clothing is again a sub brand which can be said as a women version of phat farm clothing, attracting the women with their exclusive and unique designs. This clothing line represents forward thinking and multi-ethnic youth that was rapidly growing. This brand aimed to design clothing that was the first in the industry including high quality sportswear with street credibility.
It takes the best of the mainstream hip hop culture and infuses it with classic designs and styles according to the American youth and this mixture gives phat farm clothing a universal appeal thereby making the brand a classic. The designs are all enigmatic with superior quality fabrics, represents the lifestyle of those who strive for the best. Its success lies in the commitment to quality, innovation in design, and support of the retail trade through strategic marketing and advertising. Phat farm clothing sets a new standard generally in sportswear and establishes the company as the complete American lifestyle brand. The clothing line is displaying a high sense of hip hop fashion, but it not only includes clothing as hip hop fashion is not all about clothing. The phat farm brand is about clothing, fashionable hip hop footwear, hip hop fashion jewellery and other collection of great accessories lies in it. You can start building your wardrobe with designer foot wears that’s great for scrambling, partying or just chilling' with friends. There is a dozen more phat farm clothing action waiting for you and your family which is now no longer just urban clothing company but a lot more than that.
